|
How We Do It -Staying Current
How do we evaluate technology companies and products in an ever-changing marketplace? As recognized IT Industry Analysts we attend 12-15 trades shows a year where we scour the exhibition floor, listen to the key note presentations, arrange for demo units to evaluate back at the office, and sit in on as many conference sessions as possible. We attend DEMO every 6 months to be among the first to see 60-70 new companies unveil their technologies. And then we read just about every industry newsletter, magazine, and Email announcement we can so that when we look at the technology of a startup company we already know who the competition is and what the potential market for their product is. Finally, we write up the most interesting products we encounter and publish them at Interactive Intelligence to help get the word out. Check out Http://www.int2.com/int2view/ for some of our work.
|
